Is Your Real Estate Business Driven By Vision or Need?

We all have needs. We all have bills to pay, mouths to feed (in my case 5 mouths to feed – I know, it is not easy!), and some have college to pay for. I get it. Today, consider setting that aside, and instead start working in a vision. Ask yourself, “Is my real estate business driven by my vision or my needs”?

That’s right, what if you started working according to a vision, instead of working according to your needs?

Most of us are used to responding to needs and do everything we can to meet those needs as they arise. This is not inherently bad, those things absolutely need to be addressed, but at what cost? This endless cycle is one reason why people never step into their true purpose.  We’re too busy thinking about our needs.  We find ourselves focusing on one closing, because ‘if this doesn’t close I can’t pay my bills.’ Or we got lost in the middle of a hard transaction and lose focus on what we need to do to move the needle of our business. We easily find ourselves stuck focusing on our needs instead of on our vision.  Most inventions, scientific advancements, and dramatic accomplishments were done by people who didn’t focus on their need, but rather on something that motivated them.  People who are visionaries are focused on the future, not now, and especially not the past. They are looking forward, and working in that forward vision.

Focusing on your needs instead of living according to a grander vision is like running around to put out a bunch of small fires. As long as you are only living to meet your needs, your focus will constantly be on those fires. This is stressful and often means many people never reach their full potential. When you live according to a vision, the fires bow to that vision. It’s fun to work on the things we love, right? We find we have more creativity and passion and energy, things are usually lacking when we are stressed about meeting the immediate needs in front of us. I am positive there are greater things for you to achieve…stop chasing fires and start chasing your vision!

Making Your Real Estate Business Driven by Vision

Here Is A Top Agents Exact Business Vision. Put your vision into these three pillars.

  1. The first pillar: What am I going to do stay in touch with my sphere of influence? The people that know, like and trust me. That one is easy; Service For Life! I mail to my database and I get about a 10% return – if I have 300 in my database, that means I will do about 30 transactions a year from people in my database or referrals from people in my database.
  2. The second pillar: What am I going to do to chase business? I decide whether it is going to be open houses, geographic farm, door knocking or Facebook Advertising. I am going to focus on being the best I can be for one at a time. If I pick Open House then I go and study and come up with the best plan. I am going to be the King of Opens! Once I have mastered the first then if I am going to run the next, say Facebook Advertising to generate leads. Again I go study and come up with my best plan.
  3. The third pillar: What am I going to do to attract business?  I decide whether I am going to create a podcast, show, blog, book, and more – it’s going to be called I Love ______ (your hometown). I am going to help people who are new to ______ (your hometown), get connected to other people, places and events happening in the city I love!

What is your vision for your business? Tell us in the comments below! If you aren’t sure – You can start planning your vision by completing or reviewing your business plan. We are moving into the 3rd quarter and this quarter is crucial for many reasons. It is a good time right now to review your business to see if you are on target to hit your goal or not. If not, make changes to your business plan to keep you on track!


Don’t Try To Be Perfect

you don't have to be perfect realtor

Have you ever read something and felt like it was written just for you? Well there’s a book called The Gifts of Imperfection…this book has page after page of great content applicable to almost everyone.
You can choose to let go of yourself to live a “fake life” for others, or you can embrace who you are and own your life story. You’ll love life, others, and yourself better when you’re authentic.

Live wholeheartedly by switching your mindset from trying to be perfect and identifying yourself with what other’s think, to feeling “I am enough” no matter what happens today. You’ll be more courageous, compassionate, and connected this way. And wholehearted living is a never-ending process, not a milestone.

Strive to DIG deep, especially when you’re tired and stressed by being:

  • Deliberate – Be intentional in what you think and do.
  • Inspired – Get yourself in the right emotional and mental place to feel like yourself.
  • Going – Take action, whether that’s to rest or work harder—just do it.

Three Best Quotes

“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.”

“Understanding the difference between healthy striving and perfectionism is critical to laying down the shield and picking up your life. Research shows that perfectionism hampers success. In fact, it’s often the path to depression, anxiety, addiction, and life paralysis.”

 “We cannot selectively numb emotions, when we numb the painful emotions, we also numb the positive emotions.”

Action Steps For You

Owning your story isn’t the easiest thing to do out there.

It takes guts to speak about your guilt and shame. It requires courage to tell people how you’re thinking instead of what you think they want you to say. And bravery is needed to live authentically with your imperfections.

Though when you practice living a true life where you think, speak, and act in congruence with yourself, not how you think you’re supposed to be, you open your heart to love yourself and others.

The means to do this are to practice courage, compassion, and connection on a daily basis. Those are the gifts of imperfection.

And don’t try to be perfect, you’ll live a lie because you’re not flawless and no one else is either. You’ll be happier when you embrace you’re human and have your faults, and allow others to help you or give you a shoulder to lean on.

So don’t try to be the Hollywood star you admire (we know they have their issues) or the cool guy at the office. Instead be your authentic self and own your story, then you’ll be blessed with the gifts of imperfection.

I challenge you, today, to go out and tell a trusted family member or friend how you’re feeling today and why. Be vulnerable. Open up and allow them to see your imperfection. If they’re a good friend, you’ll both feel better after this conversation.

The journey to wholehearted living can start today if you open your heart. The choice is yours. Please do it for yourself and the people around you.

And practice loving yourself. Find your favorite hobby so you can go to that to find play, rest, and joy. Give your heart and happiness as much attention as you give your real estate career and success. Ironically being happier will fuel you to be more successful.

Your life will never be the same when you strive for wholehearted living.