32 No Cost Or Low Cost Marketing Ideas For 2018

Often we hear realtors tell us how expensive it is to do effective marketing as a real estate agent and how they don’t have the budget for these costs. Although there are some very pricey marketing tactics in play right now, you can be assured there are countless highly effective tactics that are “zero” cost or low cost.

2018 Low and No Cost Marketing Ideas for Agents:

1. Pick up the phone and talk to five current or past clients a day.
2. Ask for the business just by adding to your email signature “The greatest compliment you can give me is a referral to your family, friends and colleagues.”
3. Record a new, upbeat and original message on your voicemail every day. Try a riddle, joke, tip, quote or short story.
4. Create a “do it yourself” info graphic of your local market statistics for real estate and post it on social media or email it to your clients
5. Check the local news or internet for a good news story and clip or print the story and send the person who the story is about a personal note saying “well done or congratulations” and include your business card.
6. Create a video of your best buying or selling tips and post them to YouTube, Facebook, Linkedin, Twitter.
7. Create a video of a past client testimonial sharing their experience doing business with you and post it to your website or social media.
8. Create an instructional video on “How to” or “Step by Step” process.
9. Constantly wear your company name badge. Don’t be a secret agent. Even add a company logo to your clothing.
10. Join or start a networking group like Business Network International (BNI).
11. Write and post some of your best marketing, buying or selling ideas in Real Estate on your own blog like we have done with Agents Sales Talk!
12. Submit press releases each week to local media sources like new innovative real estate marketing, using drones, videos, interactive floor plans, virtual reality, etc.
13. Create joint ventures and partnerships with other businesses and services that fall in line with the real estate industry. Add them to your website!
14. Complete a detailed profile of yourself in Google, Facebook, Linkedin and Twitter.
15. Write a short market snapshot or update each month and email it to your database.
16. Post classified ads on free online websites like Craigslist, Kijiji, Oodle.
17. Teach other business owners and service providers how to market with little or no money.
18. Write and send a hand written note to 5 people every day.
19. Door knock an area where you have or your company has a bona fide buyer, recent sold or recent new listing or invite them to your open house.
20. Post on social media and email every month your local market “best bets” for buying opportunities. All categories like first time buy, move up buy, foreclosure or rental.
21. Visit face to face an expired listing owner with a sold topper in hand and say “We have just been notified your home is no longer on the market and I am sure the last person you want to see at your door is another real estate agent. I just have 2 quick questions and will be on my way. First why do you think one of these “sold” signs did not get on your property and second why did you want to sell in the first place?”
22. Hold an open house on a listing any day that only takes a customer no more than 2 open house signs to get to from the main traffic.
23. Create a contest or a client referral rewards program.
24. Volunteer for an event or at a local charity. Join a service club. Attend a networking event and exchange business cards.
25. Host a buying, selling or investing real estate seminar. Co-present with other experts like lawyers, lenders, inspectors, etc.
26. Logo your vehicle if you are not a bad driver.
27. Video interview local business owners, service providers and professionals in your community.
28. Create an agent to agent referral business with agents from other cities sending you their buyer and seller referrals.
29. Connect with solicitors that represent family, estate or financial institution law for referral business.
30. Visit face to face a for sale by owner and offer to provide them tips and ideas on how to sell their home themselves in exchange for referral business in the future.
31. Create a referral network with trades people, contractors, renovators and handyman professionals.
32. 97% response rate texting someone and asking them “How’s biz?” and in exchange you can expect them to text back the same question to you about the market!

So there you have it an in depth list of ideas for agents with smaller or no marketing budgets in 2018. Feel free to add more ideas and suggestions to this year’s list in the comment section below!


How Gratitude Can Change Your Life

grat·i·tude – ɡradəˌt(y)o͞od/ – noun – The quality of being thankful; readiness to show appreciation for and to return kindness.

Here’s a few questions… Would you like more joy in your life? Increased productivity? Better relationships? What if we told you that just one thing can help you in all these areas? An Attitude Of Gratitude is that one thing!

What the heck? Gratitude?

Is this not a real estate or business blog and not a self-help blog? We have spent time with so many incredibly successful people and they all have this one simple, yet powerful trait and that is Gratitude. Here is our list of the benefits to creating a habit and attitude of gratitude.

1. Gratitude makes us happier. A five-minute a day gratitude journal can increase your long-term well-being by more than 10 percent.

2. Gratitude makes people like us. Gratitude makes us nicer, more trusting, more social, and more appreciative. As a result, it helps us make more friends, deepen our existing relationships, and improve our marriage.

3. Gratitude makes us healthier. There is even reason to believe gratitude can extend your lifespan by a few months or even years.

4. Gratitude boosts our career. Gratitude helps you achieve your career goals, as well as making your workplace a more friendly and enjoyable place to be.

5. Gratitude strengthens our emotions. Gratitude reduces feelings of envy, makes our memories happier, lets us experience good feelings, and helps us bounce back from stress.

6. Gratitude develops our personality.

7. Gratitude makes us more optimistic. Gratitude is strongly correlated with optimism. Optimism in turn makes us happier and improves our health.

8. Gratitude reduces materialism. Materialism is strongly correlated with reduced well-being and increased rates of mental disorder.

9. Gratitude makes us less self-centered. Let’s be totally honest, we are all self-centered at times. But, you can be a lot better when you bring gratitude into your life, and not spending way too much time thinking about yourself and your ego and not enough time thinking about others.

10. Gratitude increases self-esteem. Imagine a world where no one helps you. Despite you asking and pleading, no one helps you. Now imagine a world where many people help you all of the time for no other reason than that they like you.

11. Gratitude helps us bounce back. Those that have more gratitude have a more pro-active coping style, are more likely to have and seek out social support in times of need. In other words they are more resilient.

12. Gratitude makes us feel good. Surprise, surprise: gratitude actually feels good. Yet only 20% of Americans rate gratitude as a positive and constructive emotion (compared to 50% of Europeans).

13. Gratitude helps us relax. Gratitude and positive emotion in general are among the strongest relaxants known to man.

14. Gratitude makes you friendlier. Multiple studies have shown gratitude induces pro-social behavior.

15. Gratitude increases your goal achievement. In one study, participants were asked to write down those goals which they wished to accomplish over the next two months. Those who were instructed to keep a gratitude journal reported more progress on achieving their goals at the end of the study.

We trust some of these benefits of gratitude resonate with you and you see the value of implementing gratitude into your daily routine. We are so grateful for all those that have supported Agent Sales Talk since its inception and we can’t thank you all enough for the support of our many readers!