Why Video is so Important to Our Marketing

As you probably know, there is a big shift in video across social media for REALTORS. Agents typically fall into 3 categories when it comes to video…

  1. They avoid it completely
  2. They do it but not very well
  3. They are crushing it!

What category are you and your real estate business in?

Video has become the normal way in which many people consume information online. Most agents are missing a big opportunity by not using video. Even from a listing point of view, listings with videos get 400x more inquiries! But videos are more than just a way to showcase a listing. They can also show the community, lifestyle, and even the agents selling the property! Most agents first professional video, let’s be honest, is not their best but they are like a fine wine and just get better with age! We all learn something valuable in the process. Even though we took some great pictures of the property, it wasn’t enough. We all start with some basic video, nothing at a professional level and then move to working with a hired professional, and the professional video is what sells the listing!

Generating New Business

Video is what has helped many agents stand out in the marketplace. Instead of just saying what they do differently, they can show potential customers how they are different. Besides listings, agents use video for testimonials, open houses, and client appreciation events. For testimonials, shoot the video at closing or at your client appreciation event. At your client appreciation event have a raffle, but those clients who do a testimonial video get an extra raffle ticket! At these events the clients are dressed up, having fun, and even have a few glasses of wine. Then take them to a private area for filming, so they don’t feel any stress on camera.

Content is King

You have to make videos that resonate with your audience. “About me” videos are a good choice and help your potential customers get to know you and your team. Community videos are great too; you can start by interviewing local businesses. Good news, these businesses will share your video interviews on their social channels too! Also, if you are looking for video topics, think about what questions you are constantly being asked as an agent. For example, the market is very competitive and buyers want to know what they can do to get their offers accepted.

Maximizing Your Videos

Use Google Adwords to generate traffic to your videos. Videos are posted on your personal website, company’s website, and landing pages too. Videos are uploaded natively to Facebook to get more views. The videos also go to blogs and are emailed to agents and customers in their database. If there is a place to share the video, then share it there! Most of your main videos are maximum 3 minutes long but create some 15-30 second teaser videos specifically for social media.

You Tube

Make sure your videos are lined up for organic views on YouTube… This means filling out the tags and descriptions, as well as making sure your video is public.
Facebook Live – There is so much traffic on Facebook, and your live videos will get a great organic reach. Facebook Live can be used for events, open houses, or even interviews.

Getting Started

We recommend having a dedicated website you can share with people to see your videos. That also means getting a YouTube channel to host the videos.  We also recommend getting a simple kit that comes with a tripod, mic, and wide angle lens for an iPhone (usually less than $100). You don’t have to have a bunch of fancy equipment to make a video. Don’t over analyze it, and your videos don’t have to be perfect. Just create a video and share it with the world!

The Future of Video

Videos aren’t going away, and remember Google owns YouTube. Videos can be one of the tools customers use to find you online.
It will also give you a way to stand out once you start working with your leads to showcase all the work you’ve done. So what are you waiting for?  Get out there and share a video!

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